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Brand Management
April 28, 2014
Jadwal Pelatihan Brand Management
| Tanggal | Tempat | Kota | | Belum ada jadwal terbaru |
Instructor by : Syafaruddin Alwi
DESKRIPSI
Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.
TUJUAN
- Memahami konsep dan implementasi brand management
- Mampu mendesain brand yang sukses
- Mampu mengaudit dan mengevaluasi brand
- Mampu melakukan perencanaan media untuk brand equity
- Mampu melakukan perencanaan promosi untuk brand development
POKOK BAHASAN
1. Introduction to Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches
PARTICIPANT
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
TRAINING METHOD
Presentation
Discussion
Case Study
Evaluation
FACILITIES
Training Kit, Handout, Certificate, Lunch, 2 X Coffee Break, Souvenir
TRAINING FEE for Brand Management
Rp6.000.000,- / participant / non residential
