BaliManagerial & Soft skillsMaret 2014Quality, Efficiency, & Productivity

Building Powerful Brand and Product


    This branding training course you’ll learn how to commission brand development, strategies for strong branding and identifying the differences between brands and products, the value of branding, branding strategies, and how to prevent branding errors.

     

    OBJECTIVE

    • Understanding the impact of the organization’s corporate image on its long-term success.
    • Understanding how the corporate image directly impacts the organization’s ability to build long-term, mutually rewarding relationships with customers.
    • Identify the requirements for effective and strong corporate branding
    • Realizing that branding is only one level of marketing excellence, and is not the final goal.
    • Why relationship marketing is one of the keys for future marketing success.
    • Learn great tools & techniques to get stronger ideas from your innovation processes.
    • Give you the foundation, methodologies, tools and techniques to succeed in moving your product to become a powerful brand.

     

    PARTICIPANT

    New and junior marketers, marketing managers, business owners, website designers and any staff involved in marketing communications.

     

    CONTENTS

    Powerful Brand

    • What is a brand? Why is it so much more than a logo?
    • Brand audit – where are we now? Tips and tools to help
    • Brand vision, mission, objectives – building value and driving growth
    • Generating ideas for brand strategy
    • Motivators and drivers of your target market – meeting their needs through branding
    • Finding a gap in the market, differentiating your brand
    • Brand positioning and messaging (integrated marketing mix)
    • Brand proposition, character and values
    • Brand extensions, brand stretching, re-branding
    • Commissioning brand development
    • Brand management

     Powerful Product

    • Characteristics of a good product manager
    • Tools & processes to develop new products
    • Understanding customers and identifying latent needs
    • Product planning
    • What makes an idea or new product succeed or fail?
    • Product execution
    • Innovation and optimization
    • How to be more innovative as an individual
    • Managing a creative process
    • Managing stakeholders

     

    TRAINING METHOD

    Presentation, Discussion, Case Study, Evaluation

     

    FACILITIES

    Training Kit, Handout, Certificate, 1 X Lunch, 2 X Coffee Break Souvenir

     

    TRAINING FEE for Building Powerful Brand and Product

    Rp. 6.000.000,- / participant / NON residential

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