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Online Training – Marketing and Branding Strategic
June 9, 2023
Jadwal Pelatihan Online Training – Marketing and Branding Strategic
| Tanggal | Tempat | Kota | | Belum ada jadwal terbaru |
BENEFIT
- Mampu meningkatkan kompetensi professional Bidang Brand Marketing Strategy
- Memiliki kemampuan, memahami konsep, prinsip, tujuan Brand Marketing Strategy
- Memahami konsep dan implementasi Brand Management
- Mampu mendesain Brand yang sukses
- Mampu mengaudit dan mengevaluasi Brand
- Mampu melakukan perencanaan media untuk Brand Equity
- Mampu melakukan perencanaan promosi untuk Brand Development
- Dapat menerapkan proses Brand Marketing Strategy di dalam pekerjaan untuk mencapai target
COURSE OUTLINE
1. Concept Marketing and Brand Management
- What is Brand Management
- The Primary Responsibilities of Brand Managers
- Trends in Brand Management
- The Benefits Strong Brands Deliver to Organizations
2. The Brand Management
- The Brand Management Process
- Element of Brand Loyalty
3. Steps to Helps Brands Connect Emotionally to Their Customers:
- Develop Success (Re)position a Brand
- Create and Manage a Strong Brand Identity
- Develop a Brand Identity System and Standards
- Develop a Powerful Brand Tagline
- Publicity and Word-of-Mouth Marketing to a Brand’s Advantage
- Using Blogs and Other Social Media to Build Brands
4. Develop a Strong Brand Marketing Plan:
- Marketing Tools And Techniques
- Use Internal Communication, Education and Training and Organization Design to Align The Organization in Support of The Brand
- Develop a Brand Building Organization and Transform Employees into Enthusiastic Brand Champions
5. Conducting Brand Audit and Brand Equity
6. Measurement of The Asset Value of a Brand
7. Managing Brand Using Point-Of-Sale (POS) Data in Managing Brands
8. Qualitative and Quantitative Brand Research Methodologies and Approaches
