Pelatihan How to Develop an Effective Marketing Plan

Pelatihan How to Develop an Effective Marketing Plan

March 4, 2026

Jadwal Pelatihan Pelatihan How to Develop an Effective Marketing Plan

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Pelatihan How to Develop an Effective Marketing Plan

DESKRIPSI Pelatihan How to Develop an Effective Marketing Plan

Perencanaan pemasaran yang efektif menjadi kunci keberhasilan perusahaan dalam menghadapi persaingan pasar yang semakin dinamis. Banyak organisasi memiliki strategi besar, namun gagal mengimplementasikannya karena tidak memiliki marketing plan yang terstruktur, realistis, dan dapat dieksekusi. Pelatihan ini dirancang untuk membekali peserta dengan kemampuan menyusun marketing plan yang praktis, berbasis data, serta selaras dengan tujuan bisnis perusahaan.

TUJUAN PELATIHAN Pelatihan How to Develop an Effective Marketing Plan

Setelah mengikuti pelatihan ini, peserta diharapkan mampu:

Memahami konsep dasar dan komponen penting dalam marketing plan.
Melakukan analisis pasar, pesaing, dan pelanggan sebagai dasar penyusunan strategi pemasaran.
Menetapkan tujuan pemasaran yang SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
Menyusun strategi bauran pemasaran (4P/7P).
Menyusun rencana implementasi, alokasi anggaran, serta KPI pengukuran kinerja. Mengembangkan action plan pemasaran yang aplikatif untuk perusahaan/organisasi.

OUTLINE MATERI Training Pelatihan How to Develop an Effective Marketing Plan Pelatihan How to Develop an Effective Marketing Plan

Pengantar Marketing Plan

Definisi dan urgensi marketing plan
Perbedaan marketing strategy vs marketing plan

Analisis Situasi

Analisis eksternal: tren pasar, kompetisi, pelanggan
Analisis internal: sumber daya, produk, positioning
Tools: SWOT, PESTEL, Porter’s 5 Forces

Menetapkan Tujuan dan Target Pasar

Market segmentation, targeting, positioning (STP)
Menentukan tujuan pemasaran yang SMART

Strategi dan Bauran Pemasaran

4P (Product, Price, Place, Promotion) / 7P (jasa)
Digital marketing integration

Perencanaan Anggaran dan Implementasi

Penyusunan marketing budget
Timeline dan milestone eksekusi

Monitoring, Evaluasi dan Kontrol

Menentukan KPI dan metrik pemasaran
Review dan continuous improvement

Studi Kasus dan Workshop

Simulasi penyusunan marketing plan perusahaan peserta
Presentasi dan diskusi kelompok

Form Pre-Registrasi

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Topik Training	: Pelatihan How to Develop an Effective Marketing Plan
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*Jumlah Peserta
*Nama Peserta Yang Didaftarkan
	Personal Data
*Nama
*Jabatan
*Nama Perusahaan
*Alamat Perusahaan
*Email Perusahaan
*Email Alternatif
*Telepon Kantor
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