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Market Analysis & Business Development Strategy
May 6, 2026
Jadwal Pelatihan Market Analysis & Business Development Strategy
| Tanggal | Tempat | Kota | | 08 - 09 Juni 2026 | - | Yogyakarta |
Training Market Analysis & Business Development Strategy
DESKRIPSI Training Market Analysis & Business Development Strategy
Pelatihan Market Analysis & Business Development Strategy dirancang untuk meningkatkan kemampuan peserta dalam menganalisis kondisi pasar, memahami perilaku pelanggan, mengidentifikasi peluang bisnis, serta menyusun strategi pengembangan bisnis yang berkelanjutan dan kompetitif. Program ini membekali peserta dengan tools analisis pasar, competitive intelligence, market mapping, hingga perumusan strategi ekspansi dan pertumbuhan bisnis.
TUJUAN Training Market Analysis & Business Development Strategy
- Memahami konsep market analysis dan business development
- Melakukan analisis pasar dan kompetitor secara efektif
- Mengidentifikasi peluang bisnis baru dan market potential
- Menyusun strategi pengembangan bisnis berbasis data
- Membuat action plan untuk market growth dan expansion
Introduction to Market Analysis
- Konsep dasar market analysis
- Market dynamics dan business environment
- Role of market intelligence in business growth
Market Research Fundamentals
- Primary dan secondary market research
- Data collection methods
- Customer insights gathering
Industry Analysis
- Industry structure analysis
- Market trends and forecasting
- Growth opportunity identification
Customer Analysis & Segmentation
- Customer behavior analysis
- Market segmentation strategy
- Target market identification
- Buyer persona development
Competitor Analysis
- Competitor mapping
- Competitive benchmarking
- SWOT competitor analysis
- Competitive advantage identification
Market Opportunity Assessment
- Identifikasi peluang pasar baru
- Market gap analysis
- Product-market fit analysis
Business Development Strategy Formulation
- Business growth strategy
- Revenue expansion model
- Strategic partnership opportunities
Strategic Planning Tools
- SWOT Analysis
- PESTEL Analysis
- Porter’s Five Forces
- Business Model Canvas
Sales & Market Expansion Strategy
- Market penetration strategy
- Market development strategy
- Product diversification strategy
Pricing Strategy & Value Proposition
- Pricing analysis
- Value proposition development
- Positioning strategy
Action Plan Development
- KPI for business development
- Strategic implementation roadmap
- Monitoring and evaluation framework
Case Study & Business Simulation
- Analisis studi kasus market expansion
- Business development strategy simulation
- Group presentation and discussion
