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DESCRIPTION
Applied Marketing Research focuses on the collection, analysis and reporting of market research data, with a majority of the lectures geared toward illustrating when to use which quantitative analytical techniques and how to understand and report results, including key multivariate techniques. Students identify a research area to address, develop and implement a research programme to address specific questions, analyse data in depth (including utilising one or more of the advanced techniques) and report their findings and conclusions.
OBJECTIVES
On successful completion of the course students will be able to:
COURSE OUTLINE
SPSS (Statistical Packages, Service & Solutions) will feature in the lectures and will form the basis for a majority of the hands-on component of the tutorials to be held in the computer labs on how to run and interpret the various analysis techniques. Tutorials will also cover major project management issues.
The principal areas to be covered in the course include :
PARTICIPANT
Marketing Research.
TRAINING METHOD
Pre test
Presentation
Discussion
Case Study
Post test
Evaluation
FACILITIES
Training Kit
Handout
Certificate
Lunch + 2x Coffee Break
Souvenir
Pick Up Participant (Yogyakarta)
TRAINING FEE for Applied Marketing Research
Rp6.500.000,-/Participant/Non Residential
(Quota Minimal 3 participant)
Data Materi Training | |
Topik Training | : Applied Marketing Research |
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