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Business-to-Business (B2B) Digital Marketing
November 15, 2023
Jadwal Pelatihan Business-to-Business (B2B) Digital Marketing
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PENDAHULUAN
B2B (Business-to-Business) digital marketing refers to marketing strategies and tactics aimed at promoting products or services from one business to another. In B2B marketing, the target audience is typically other businesses, and the marketing efforts are focused on generating leads, building relationships, and driving conversions
MATERI Training Business-to-Business (B2B) Digital Marketing
- Content marketing:
- Search engine optimization (SEO)
- Social media marketing: Utilize social media platforms such as LinkedIn, Twitter, and Facebook to engage with your target audience. Share valuable content, participate in industry discussions, and use targeted advertising to reach decision-makers in other businesses.
- Email marketing
- Influencer marketing: Identify influential individuals or experts in your industry and collaborate with them to promote your brand.
- Account-based marketing (ABM): Develop personalized marketing campaigns for specific target accounts.
- Webinars and events: Host webinars, virtual conferences, or industry events to showcase your expertise and connect with potential customers.
- Data analytics and measurement: Utilize marketing analytics tools to track and measure the effectiveness of your digital marketing campaigns. Monitor key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and customer acquisition cost. Use the insights gained to optimize your strategies and improve results.
TRAINING METHOD
Pre Test
Presentation
Discussion
Case Study
Post Test
Evaluation
FACILITIES
Training Kit
Handout
Certificate
1x Lunch & 2x Coffee Break
Souvenir
