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Strategic Management Thinking for Manager

OBJECTIVE

1. Managers know the big picture on the running business unit.
2. Managers understand all aspect on business functions across finance, operation, marketing, learning/growth and customer.
3. Managers can align with other dept and creating internal value chain.
4. Managers can trigger change in himself, department and organization.

MATERI Training Strategic Management Thinking for Manager

1. Strategic Level and  Helicopter View

•  Results of Research on: Why Companies can be Successful
  • From 7s to BSC
  • The Latest Research: 7 Essentials of High Growth Companies (David G. Thomson)
  • From Billion Dollar Lessons to
  • How the Mighty Fall (Jim Collins)

• Results of Research on: Why Even Successful Companies Could Fail
  • Differentiate (Uniqueness) or Die
  • Analyzing External Environment: PESTEL
  • Industry Analysis 5 Forces
  • TOWS Analysis
  • 5Cs: Company – Customers – Competitors – Changes – Collaboration
  • Understanding Vision and Mission
  • Business Model – Source of Revenues

2. Turning Strategy into Execution

• Strategic Thinking
  • Definition of Strategy
  • Connecting Mission, Values, Strategy and Vision
  • Types of strategy
  • Generic Strategy
  • Value-based Strategy
  • Blue Ocean Strategy
  • Strategy Paradox
  • Strategy Map and Balanced Scorecard
  • Strategy and Communication
• Customer Focus Organization
  • How Customers Think
  • Indonesian Consumer Behaviors
  • Segments
  • Strategy for Each Segment (Treacy Wieserma)
  • Understanding Marketing Metrics
• Triggering Change
  • Managing Change for Your Self
  • Managing Change for Your Department using 5C and 3G
  • Managing Change for Your Organization using 8 steps
  • Risk Management

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

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