BaliSales, Marketing, & Communication

Strategic Marketing

Jadwal Pelatihan Strategic Marketing

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Instructor by : Fauzan Asmara

 

PURPOSE

Program ini dirancang agar para peserta dapat :

  • Memahami Market-Driven Strategy
  • Memahami Market and Competitive Space
  • Memahami Continuous Learning about MARKETS
  • Memahami Strategy Relationship
  • Memahami Planning for New Product
  • Memahami Strategic Brand Management
  • Memahami Value Chain Management
  • Memahami Sales Forces, Internet & Direct Marketing Strategy

 

OUTLINE MATERI Training Strategic Marketing

  • Memahami Market Driven Strategy.
  • Memahami Six Market Concepts
  • Menjadi Market Oriented
  • Memahami Distinctive Capabilities
  • Menciptakan Value For Customers
  • Mencapai Superior Performance
  • Menjadi Market Driven
  • Tantangan a New Era for Strategic Marketing
  • Memahami Market and Competitive Space
  • Pentingnya Markets and Strategies
  • Memahami Product-Market Scope and Structure
  • Mengidentifikasi dan men- describe END-USERS
  • Mengestimasi besarnya MARKET
  • Memahami Continuous Learning about MARKETS
  • Mendefinisikan Continuous Learning about Markets
  • Memahami beberapa Type of Marketing Information
  • Mamahami pentingnya Marketing Intelligence and Knowledge Management
  • Memahami Strategies Relationship (SR)
  • Mengidentifikasi Strategies Relationship
  • Memahami Mapping Strategies Relationship
  • Menyadari Issue and the logic of Strategies Relationship
  • Memahami Growth of Strategies Relationship
  • Bagaimana Strategies Relationship memberikan Value
  • Memberikan contoh Strategies Relationship Sample – Strategic Alliance
  • Beberapa Global Relationship Among Organization
  • Memahami Planning for the New Products (PNP)
  • Memahami pentingnya New Products sebagai Customer Driven Process
  • Memahami Product Innovation
  • Menemukan Customer Value Opportunities
  • Mamahami Karekter Inovasi yang sukses
  • Memahami step of Planning for the New Products
  • Memahami type of Market Entry
  • Why do the NP fail in the market?
  • Memahami Strategy Brand Management
  • Memahami istilah BRAND misal Brand Equity, Brand Leverage
  • Memahami keuntungan dan kekerangan Brand Leverage
  • Memahami beberapa Strategy Brand Management
  • Memahami Seven Deadly Sins of Brand Management
  • Memahami Global Brands & Internet Brands

 

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

 

FACILITY

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

 

TRAINING FEE for Strategic Marketing

Rp 6.500.000,- / peserta /non recidential

Form Pre-Registrasi

Data Materi Training

Topik Training : Strategic Marketing
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