BaliDesember 2014Oktober 2014Sales, Marketing, & Communication

Strategic Marketing

Jadwal Training Strategic Marketing:

    Instructor by : Fauzan Asmara

     

    PURPOSE

    Program ini dirancang agar para peserta dapat :

    • Memahami Market-Driven Strategy
    • Memahami Market and Competitive Space
    • Memahami Continuous Learning about MARKETS
    • Memahami Strategy Relationship
    • Memahami Planning for New Product
    • Memahami Strategic Brand Management
    • Memahami Value Chain Management
    • Memahami Sales Forces, Internet & Direct Marketing Strategy

     

    OUTLINE MATERI Training Strategic Marketing

    • Memahami Market Driven Strategy.
    • Memahami Six Market Concepts
    • Menjadi Market Oriented
    • Memahami Distinctive Capabilities
    • Menciptakan Value For Customers
    • Mencapai Superior Performance
    • Menjadi Market Driven
    • Tantangan a New Era for Strategic Marketing
    • Memahami Market and Competitive Space
    • Pentingnya Markets and Strategies
    • Memahami Product-Market Scope and Structure
    • Mengidentifikasi dan men- describe END-USERS
    • Mengestimasi besarnya MARKET
    • Memahami Continuous Learning about MARKETS
    • Mendefinisikan Continuous Learning about Markets
    • Memahami beberapa Type of Marketing Information
    • Mamahami pentingnya Marketing Intelligence and Knowledge Management
    • Memahami Strategies Relationship (SR)
    • Mengidentifikasi Strategies Relationship
    • Memahami Mapping Strategies Relationship
    • Menyadari Issue and the logic of Strategies Relationship
    • Memahami Growth of Strategies Relationship
    • Bagaimana Strategies Relationship memberikan Value
    • Memberikan contoh Strategies Relationship Sample – Strategic Alliance
    • Beberapa Global Relationship Among Organization
    • Memahami Planning for the New Products (PNP)
    • Memahami pentingnya New Products sebagai Customer Driven Process
    • Memahami Product Innovation
    • Menemukan Customer Value Opportunities
    • Mamahami Karekter Inovasi yang sukses
    • Memahami step of Planning for the New Products
    • Memahami type of Market Entry
    • Why do the NP fail in the market?
    • Memahami Strategy Brand Management
    • Memahami istilah BRAND misal Brand Equity, Brand Leverage
    • Memahami keuntungan dan kekerangan Brand Leverage
    • Memahami beberapa Strategy Brand Management
    • Memahami Seven Deadly Sins of Brand Management
    • Memahami Global Brands & Internet Brands

     

    TRAINING METHOD

    Presentation

    Discussion

    Case Study

    Evaluation

     

    FACILITY

    Training Kit

    Handout

    Certificate

    Lunch + 2 X Coffee Break

    Souvenir

     

    TRAINING FEE for Strategic Marketing

    Rp 6.500.000,- / peserta /non recidential

    Form Pre-Registrasi

    Data Materi Training

    Topik Training : Strategic Marketing
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