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Modern Marketing Management and Customer Acquisition

Training Modern Marketing Management and Customer Acquisition

DESKRIPSI Training Modern Marketing Management and Customer Acquisition

Perkembangan teknologi digital, perubahan perilaku konsumen, serta meningkatnya persaingan bisnis telah mengubah cara perusahaan merencanakan, menjalankan, dan mengevaluasi aktivitas pemasaran. Organisasi saat ini dituntut untuk mampu mengelola pemasaran secara lebih modern, terintegrasi, dan berbasis data guna menjangkau pelanggan yang tepat, menciptakan pengalaman pelanggan yang unggul, serta meningkatkan efektivitas akuisisi pelanggan baru. Keberhasilan perusahaan tidak lagi hanya bergantung pada kualitas produk atau layanan, tetapi juga pada kemampuan membangun hubungan yang kuat dengan pelanggan melalui strategi pemasaran yang inovatif dan relevan.

TUJUAN Training Modern Marketing Management and Customer Acquisition

• Memahami konsep dan praktik modern marketing management.
• Mengidentifikasi perubahan perilaku pelanggan dan tren pasar terkini.
• Menyusun strategi pemasaran yang efektif dan berorientasi pada pelanggan.
• Mengembangkan program akuisisi pelanggan yang terukur dan berkelanjutan.
• Mengoptimalkan pemanfaatan digital marketing untuk mendukung pertumbuhan bisnis.
• Mengelola customer journey dan customer experience secara efektif.
• Memanfaatkan data dan analitik untuk mendukung pengambilan keputusan pemasaran.
• Meningkatkan efektivitas kampanye pemasaran dan konversi pelanggan.
• Mengukur kinerja pemasaran dan tingkat keberhasilan akuisisi pelanggan.
• Menyusun action plan pemasaran yang mendukung pencapaian target bisnis

MATERI Training Modern Marketing Management and Customer Acquisition

1. Modern Marketing Management Fundamentals
   • Evolusi pemasaran di era digital
   • Konsep modern marketing management
   • Customer-centric marketing approach
   • Peran pemasaran dalam pertumbuhan bisnis
2. Understanding Customer Behavior
   • Consumer behavior trends
   • Customer needs and expectations
   • Customer decision-making process
   • Customer insight development
3. Market Analysis and Opportunity Identification
   • Market research fundamentals
   • Market segmentation analysis
   • Competitive landscape assessment
   • Identifikasi peluang pasar
4. Customer Acquisition Strategy
   • Customer acquisition framework
   • Target audience identification
   • Lead generation strategy
   • Customer conversion process
5. Segmentation, Targeting, and Positioning (STP)
   • Strategic market segmentation
   • Target market selection
   • Positioning strategy
   • Building competitive differentiation
6. Customer Journey and Customer Experience Management
   • Customer journey mapping
   • Customer touchpoint management
   • Enhancing customer experience
   • Customer retention strategy
7. Digital Marketing Strategy
   • Digital marketing ecosystem
   • Social media marketing
   • Search Engine Optimization (SEO) fundamentals
   • Search Engine Marketing (SEM) overview
   • Online advertising strategy
8. Content Marketing and Brand Development
   • Content marketing planning
   • Brand positioning and branding strategy
   • Storytelling in marketing
   • Building customer engagement
9. Marketing Technology and Automation
   • Marketing technology trends
   • CRM (Customer Relationship Management)
   • Marketing automation tools
   • Lead nurturing strategy
10. Data-Driven Marketing
    • Marketing analytics fundamentals
    • Customer data utilization
    • Campaign performance analysis
    • Marketing dashboard and reporting
11. Sales Funnel and Conversion Optimization
    • Sales funnel management
    • Conversion rate optimization
    • Customer acquisition cost analysis
    • Improving sales effectiveness
12. Customer Retention and Loyalty Programs
    • Customer loyalty development
    • Retention marketing strategy
    • Customer relationship management
    • Lifetime customer value optimization
13. Marketing Performance Measurement
    • Marketing Key Performance Indicators (KPI)
    • Customer Acquisition Cost (CAC)
    • Customer Lifetime Value (CLV)
    • Return on Marketing Investment (ROMI)
    • Continuous improvement strategy

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