Digital Marketing Fundamental

Digital Marketing Fundamental

May 23, 2026

Jadwal Pelatihan Digital Marketing Fundamental

Tanggal	Tempat	Kota
18 - 19 Juni 2026	-	Yogyakarta

Digital Marketing Fundamental

DESKRIPSI Training Digital Marketing Fundamental

Pelatihan Digital Marketing Fundamental merupakan program pelatihan dasar yang dirancang untuk membantu peserta memahami konsep dan strategi pemasaran digital secara praktis. Peserta akan mempelajari penggunaan media sosial, pembuatan konten, dasar SEO, digital advertising, serta analisis performa pemasaran digital untuk mendukung promosi dan pengembangan bisnis di era digital.

TUJUAN Training Digital Marketing Fundamental

Setelah mengikuti pelatihan ini, peserta mampu:

Memahami konsep dasar digital marketing.
Mengenali berbagai channel pemasaran digital.
Membuat strategi pemasaran digital sederhana.
Mengelola media sosial untuk promosi bisnis.
Memahami dasar iklan digital dan optimasi konten.
Membaca performa kampanye menggunakan analytics sederhana.

**MATERI Training Digital Marketing Fundamental Training Digital Marketing Fundamental**

1. Pengantar Digital Marketing

Definisi digital marketing
Perbedaan marketing tradisional vs digital
Perkembangan perilaku konsumen digital
Customer journey
Funnel marketing

2. Dasar Strategi Digital Marketing

Menentukan target market
Membuat buyer persona
Menentukan tujuan marketing
Memilih channel digital yang tepat
Dasar branding digital

3. Social Media Marketing

Fungsi media sosial untuk bisnis
Content planning
Copywriting dasar
Hashtag & engagement

4. Content Marketing

Konsep content marketing
Jenis-jenis konten digital
Teknik membuat konten menarik
Storytelling untuk pemasaran
Dasar desain konten

5. Search Engine Optimization (SEO) Dasar

Pengertian SEO
Cara kerja mesin pencari
Keyword dasar
SEO On-page sederhana
Optimasi artikel & website

6. Digital Advertising Dasar

Pengantar iklan digital
Objective campaign
Targeting audiens
Budgeting dasar

7. Email & WhatsApp Marketing

Dasar email marketing
Broadcast WhatsApp bisnis
Etika komunikasi digital
Call to Action (CTA)

8. Analytics & Evaluasi

Pengantar analytics
Insight media sosial
KPI digital marketing
Engagement, reach, conversion
Evaluasi performa campaign

Form Pre-Registrasi

	Data Materi Training
Topik Training	: Digital Marketing Fundamental
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