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Digital Banking Product Development

Training Digital Banking Product Development

OVERVIEW Training Digital Banking Product Development

Pelatihan Digital Banking Product Development dirancang untuk memberikan pemahaman menyeluruh mengenai proses pengembangan produk perbankan digital yang inovatif, relevan, aman, dan berorientasi pada kebutuhan nasabah. Peserta akan mempelajari bagaimana mengidentifikasi peluang pasar, memahami customer journey, merancang proposisi nilai, mengembangkan fitur digital, hingga melakukan evaluasi dan optimalisasi produk secara berkelanjutan. Dalam menghadapi perubahan perilaku nasabah dan perkembangan teknologi finansial yang semakin cepat, kemampuan mengembangkan produk digital menjadi salah satu kompetensi penting bagi industri perbankan.

TUJUAN Training Digital Banking Product Development

• Memahami konsep dan tren digital banking product development.
• Mengidentifikasi kebutuhan dan perilaku nasabah digital.
• Menyusun strategi dan value proposition produk digital.
• Memahami tahapan pengembangan produk digital perbankan.
• Merancang produk yang customer-centric, inovatif, dan kompetitif.
• Memahami aspek teknologi, risiko, keamanan, dan compliance.
• Menentukan strategi peluncuran dan pengembangan produk digital.
• Mengukur dan meningkatkan kinerja produk secara berkelanjutan.

MATERI Training Digital Banking Product Development 

1. Digital Banking Landscape & Industry Trends
   • Perkembangan digital banking
   • Tren perilaku nasabah digital
   • Digital banking ecosystem
   • Emerging technologies dalam perbankan
   • Tantangan dan peluang digital banking
2. Digital Banking Product Strategy
   • Product vision dan product strategy
   • Identifikasi market opportunity
   • Target market dan customer segmentation
   • Product-market fit
   • Value proposition design
3. Customer-Centric Product Development
   • Customer needs & pain points
   • Customer persona
   • Customer journey mapping
   • Customer experience dalam digital banking
   • Voice of Customer
4. Digital Banking Product Development Lifecycle
   • Product ideation
   • Product discovery
   • Product validation
   • Product design
   • Product development
   • Product testing
   • Product launch
   • Post-launch evaluation
5. Digital Product Design & User Experience
   • User experience principles
   • User interface fundamentals
   • User journey dan interaction design
   • Simplicity & usability
   • Mobile-first banking experience
6. Digital Banking Features & Innovation
   • Digital account opening
   • Digital lending
   • Mobile banking features
   • Digital payment
   • Personal financial management
   • Personalization dan intelligent banking
   • AI-enabled banking products
7. Agile & Product Management for Digital Banking
   • Agile product development
   • Design thinking
   • Scrum dan product backlog
   • Prioritization framework
   • Minimum Viable Product (MVP)
   • Cross-functional product team
8. Technology & Digital Banking Integration
   • API dan API-based banking
   • Open banking ecosystem
   • Core banking integration
   • Cloud technology
   • Third-party integration
   • Scalability dan system reliability
9. Risk, Security & Compliance in Product Development
   • Digital banking risk
   • Cybersecurity considerations
   • Data privacy dan customer protection
   • Fraud risk
   • KYC/AML considerations
   • Regulatory & compliance requirements
10. Digital Banking Product Launch Strategy
    • Go-to-market strategy
    • Product positioning
    • Pricing strategy
    • Customer acquisition
    • Product adoption strategy
    • Marketing & communication
11. Product Performance & Data Analytics
    • Digital product KPIs
    • Product adoption metrics
    • Customer engagement metrics
    • Conversion rate
    • Customer retention
12. Studi Kasus

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Topik Training	: Digital Banking Product Development
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