Februari 2017Mei 2016Sales, Marketing, & CommunicationYogyakarta

Effective Marketing Strategy

Jadwal Training Effective Marketing Strategy:

    PENDAHULUAN

    Effective Marketing Strategy merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran.

     

    OBJECTIVE 

    • Memahami konsep dan implementasi market strategy & planning
    • Mampu melakukan brand scorecard analysis
    • Mampu melakukan strategic SWOT analysis
    • Mampu melakukan effective marketing strategy

     

    MATERI Training Effective Marketing Strategy 

    1. Key traits of Successful Brands Long-Term
    2. Strategic business planning process
    3. Critical  planning steps & the overall process
    4. Analysing  the Brand Scorecard
    5. Consumer  Insight Process
    6. Elements of a Business Analysis
    7. Completing a Strategic SWOT analysis
    8. Building  the overall business strategy
    9. Core  company competencies
    10. Identifying  key brand growth drivers
    11. Developing  sound annual objectives, strategies, and tactical plans
    12. Functional objectives & strategies: focusing the overall marketing strategy
    13. Developing the activities plan, determining budgets and setting controls

     

    TRAINING METHOD

    Presentation

    Discussion

    Case Study

    Evaluation

     

    FACILITIES

    Training Kit

    Handout

    Certificate

    Lunch + 2 X Coffee Break

    Souvenir

    Pick Up Participant

     

    TRAINING FEE for Effective Marketing Strategy

    Rp. 6.500.000,-/Participant/Non-residential

    Minimal 3 orang peerta siap running 

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    Topik Training : Effective Marketing Strategy
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