Online Training – Brand Management

February 2, 2026

Jadwal Pelatihan Online Training – Brand Management

Tanggal	Tempat	Kota
Belum ada jadwal terbaru

Online Training – Brand Management

DESKRIPSI Brand Management

Nama produk atau perusahaan merupakan suatu hal yang sederhana akan tetapi sangat bermakna dalam promosi perusahaan. Tidak dapat dipungkiri bahwa salah satu factor penunjang kesuksesan perusahaan adalah pengelolaan brand atau merk yang tepat. Pada umumnya, persepsi konsumen bukan terhadap suatu produk tetapi terhadap suatu brand atau merk. Oleh karena itu, menjadi sangat penting untuk mengelola merk yang kita miliki dan menjadikannya sebagai brand equity. Pelatihan ini akan memberikan pemahaman mengenai pentingnya brand atau merk bagi suatu produk atau perusahaan serta langkah-langkah yang dapat dilakukan untuk membuat suatu merk atau brand dan membuatnya terkenal atau booming dikenal masyarakat atau konsumen secaa luas.

TUJUAN PELATIHAN Brand Management

Setelah mengikuti pelatihan, peserta diharapkan mampu:

Memahami konsep brand management & brand equity;
Mengimplementasikan Brand Management
Mampu mengevaluasi brand atau merk
Mampu melakukan perencanaan media untuk brand equity
Mampu melakukan perencanaan promosi untuk brand development

OUTLINE MATERI Training Online – Brand Management Brand Management

Konsep marketing, brand management dan brand equity;
Target & Brand Understanding
Consumer Strategic platform: long term strategy, key brand growth drivers, brand essence and brand architecture, brand positioning
Measurement of the asset value of a brand
Market Research process
How to get the great strategy: advertising strategy, the 5 step evaluation process of advertising
Media planning: principles of media leadership, media brief
Promotion planning: objectives & strategies, promotion brief

Form Pre-Registrasi

	Data Materi Training
Topik Training	: Online Training – Brand Management
Link
*Jumlah Peserta
*Nama Peserta Yang Didaftarkan
	Personal Data
*Nama
*Jabatan
*Nama Perusahaan
*Alamat Perusahaan
*Email Perusahaan
*Email Alternatif
*Telepon Kantor
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