Jadwal Pelatihan Online Training – Integrated Marketing Communication
| Tanggal | Tempat | Kota | | 24 - 26 Februari 2021 | - | - |
DESKRIPSI
Integrated Marketing Communication (IMC) merupakan cara pemasaran dengan mengadaptasi perkembangan teknologi informasi. IMC harus disiapkan dimana fungsi komunikasi pemasaran dirancang, termasuk jenis media yang digunakan, berapa frekuensinya dan kapan waktu yang tepat menayangkannya.
Manajemen IMC berfokus pada pengelolaan merek atau produk dan menjalin hubungan baik dengan pihak-pihak lain yang mengarah ke Customer Relation Management (CRM). Bagaimana langkah-langkah menjadikan merek sukses.
MATERI Training Online – Integrated Marketing Communication
1. Pemasaran Konvensional vs Pemasaran Terpadu
2. Segmenting: Mengelompokkan Pelanggan, Membuat Matriks Segmenting
3. Targetting: Bagaimana Menentukan Target
4. Positioning: Dimulai dari Manajemen Produk
5. Menentukan Segmenting, Targeting, dan Positioning (STP)
6. Menentukan Produk Branding, Target Pelanggan, Manfaat, Kebijakan Harga dan Proposisi Nilai
7. Lebih Mendalami Strategi Branding
8. Dari Brand Perception Hingga Membuat Peta Perseptual
9. Strategi Penganggaran
10. Aktivasi Merek dan Strategi Komunikasi Merek
11. Proses Branding yang Kuat Menuju Customer Relationship Management (CRM)
12. Memantau dan Mengevaluasi Merek serta Kisah Sukses Perencanaan Pemasaran IMC
13. Selintas Konsep Shoppers Marketing, Co-creation
14. Selintas Tentang Digital Marketing
- Keunggulan Digital Marketing vs Konvensional
- Cara/teknik Digital Marketing
15. Contoh Pemasaran dalam Digital Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Mobile Marketing
- Website
- Medsos
Tags
Aktivasi Merek dan Strategi Komunikasi Merek, Bagaimana Menentukan Sasaran, Bagaimana Menentukan Target, benefits, Brand activation, Brand Communication Strategy, Brand Perception, Budgeting and Evaluating, Budgetting Strategy, Cara/teknik Digital Marketing, Contoh Pemasaran dalam Digital Marketing, Customer Relationship Management, Dari Brand Perception Hingga Membuat Peta Perseptual, Dimulai dari Manajemen Produk, Email Marketing, Grouping Customers dan Prospect, IMC, Integrated Marketing Communication, Kebijakan Harga dan Proposisi Nilai, Keunggulan Digital Marketing vs Konvensional, Konsep Shoppers Marketing, Lebih Mendalami Strategi Branding, Managing Brand, Marketing Conventional versus Integrated Marketing, Memantau dan Mengevaluasi Merek serta Kisah Sukses Perencanaan Pemasaran IMC, Membuat Matriks Segmenting, Membuat Matrix Segmenting, Menentukan Produk Branding, Menentukan Segmenting, Mengelompokkan Pelanggan, Mobile Marketing, Monitoring and Evaluating your Brand, Objectives, Pelatihan menentukan Branding Product, Pelatihan Menentukan STP, Pemasaran Konvensional vs Pemasaran Terpadu, Perceptual Map, positioning, Positioning dimulai dari manajemen Product, Pricing Policy dan Value Proposition, Proses Branding Yang Kuat, Proses Branding yang Kuat Menuju Customer Relationship Management (CRM), Search Engine Optimization (SEO), Segmenting, Segmenting Targeting Positioning, Selintas Tentang Digital Marketing, Stakeholders Relationship, Strategi Penganggaran, Strategies and Tactics, Strategy Branding, Success Stories Marketing Planning IMC, SWOT Analysis, Target Customers, Target Pelanggan, targeting, Targetting, Training Integrated Marketing Communication Aceh, Training Integrated Marketing Communication Ambon, Training Integrated Marketing Communication Bali, Training Integrated Marketing Communication Balikpapan, Training Integrated Marketing Communication Bandung, Training Integrated Marketing Communication Banten, Training Integrated Marketing Communication Batam, Training Integrated Marketing Communication Bekasi, Training Integrated Marketing Communication Cilegon, Training Integrated Marketing Communication Jakarta, Training Integrated Marketing Communication Lombok, Training Integrated Marketing Communication Makassar, Training Integrated Marketing Communication Malang, Training Integrated Marketing Communication Maluku, Training Integrated Marketing Communication Medan, Training Integrated Marketing Communication Padang, Training Integrated Marketing Communication Pekanbaru, Training Integrated Marketing Communication Riau, Training Integrated Marketing Communication Samarinda, Training Integrated Marketing Communication Semarang, Training Integrated Marketing Communication Solo, Training Integrated Marketing Communication Surabaya, Training Integrated Marketing Communication Yogyakarta
