Jadwal Training Marketing Communication Strategy:
- 20 - 22 Agustus 2019, Prime Biz Hotel, Bali
TUJUAN
- Memahami Konsep Integrated Marketing Communication (IMC)
- Mampu mendesain IMC
- Mampu menerapkan IMC
OUTLINE MATERI Training Marketing Communication Strategy
1. Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional vs Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana Menentukan Sasaran
- Positioning Dimulai dari Manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) Produk-produk Peserta Pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
2. Strategy Branding
3. Dari Brand Perception Hingga Membuat Perceptual Map
4. Budgeting Strategy
5. Brand Activation dan Brand Communication Strategy
6. IMC, Proses Branding yang Kuat Menuju Customer Relationship Management
7. Monitoring and Evaluating Your Brand(s) serta Success Stories Marketing Planning IMC
TRAINING METHOD
Presentation
Discussion
Case Study
Evaluation
FACILITY
Training Kit
Handout
Certificate
Lunch + 2x Coffee Break
Souvenir
Pick Up Participant (Yogyakarta)
TRAINING FEE for Marketing Communication Strategy
Rp6.500.000,-/Peserta/Non Recidential
Form Pre-Registrasi
Data Materi Training | |
| Topik Training | : Marketing Communication Strategy |
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