Desember 2014Februari 2015Information & TechnologyManagerial & Soft skillsYogyakarta

Media Relations Strategy And Executions

Jadwal Training Media Relations Strategy And Executions:

    Instructor By : Bambang Darmadi

     

    OBJECTIVE

    1. The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
    2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
    3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

     

    OUTLINE MATERI Training Media Relations Strategy And Executions

    1. Media Relations between Theory vs Fact

    • Pictures of Media Development in Indonesia
    • Definition of Media Relations (between Theory and Fact)
    • Character and how the media work between Theory and Fact
    • The media relations work between Theory and Fact

    2. Strategy Arranging/Media Relations Concept

    Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company

    3. Press Statement

    Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.

    4. Planning of Media Relations Activity

    • Media Release
    • Media Briefing
    • Media tour
    • Press Conference
    • Etc.

    5. Media Monitoring

    • Media Clipping
    • Media Content Analyst,
    • Media Tracking (count the PR Value & Ad value)
    • Project Media Report

    6. Simulation

    • Press Conferences (audience : press from mass media)
    • Release Writing
    • Media Tracking
    • Etc.

     

    TRAINING METHOD

    Presentation

    Discussion

    Case Study

    Evaluation

     

    FACILITY

    Training Kit

    Handout

    Certificate

    Lunch + 2 X Coffee Break

    Souvenir

    Pick Up Participant

     

    TRAINING FEE for Media Relations Strategy And Executions

    Rp6.500.000, – / peserta / non recidential

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