Home » Online Training – Advanced Marketing Strategy and Market Development
Online Training – Advanced Marketing Strategy and Market Development
June 17, 2026
Jadwal Pelatihan Online Training – Advanced Marketing Strategy and Market Development
| Tanggal | Tempat | Kota | | 07 - 08 Juli 2026 | - | - |
Training Advanced Marketing Strategy and Market Development
PENDAHULUAN Training Advanced Marketing Strategy and Market Development
Dalam era persaingan bisnis yang semakin kompleks dan dinamis, perusahaan dituntut untuk mampu mengembangkan strategi pemasaran yang tidak hanya efektif dalam mempertahankan pelanggan yang ada, tetapi juga mampu menciptakan peluang pasar baru yang mendukung pertumbuhan bisnis secara berkelanjutan. Perubahan perilaku konsumen, perkembangan teknologi digital, globalisasi pasar, serta meningkatnya ekspektasi pelanggan menuntut organisasi untuk memiliki pendekatan pemasaran yang lebih strategis, inovatif, dan berbasis data.
TUJUAN Training Advanced Marketing Strategy and Market Development
- Memahami konsep lanjutan strategi pemasaran dalam lingkungan bisnis yang kompetitif.
- Melakukan analisis pasar dan pelanggan untuk mendukung pengambilan keputusan strategis.
- Mengidentifikasi peluang pengembangan pasar dan ekspansi bisnis.
- Menyusun strategi segmentasi, targeting, dan positioning yang lebih efektif.
- Mengembangkan strategi pemasaran yang berorientasi pada pertumbuhan dan profitabilitas.
- Mengoptimalkan pengelolaan merek dan nilai pelanggan.
- Mengintegrasikan pemasaran digital dan konvensional dalam strategi bisnis.
- Mengukur dan mengevaluasi efektivitas program pemasaran.
- Menyusun rencana pengembangan pasar yang terstruktur dan berkelanjutan
- Advanced Marketing Strategy Fundamentals
- Peran pemasaran strategis dalam pertumbuhan bisnis
- Strategic marketing framework
- Market-driven organization
- Competitive marketing landscape
- Strategic Market Analysis
- Analisis lingkungan bisnis makro dan mikro
- Market intelligence dan market research
- Industry and competitor analysis
- Identifikasi peluang dan ancaman pasar
- Customer Insight and Market Opportunities
- Customer behavior analysis
- Customer needs assessment
- Customer value proposition
- Identifikasi peluang pasar potensial
- Advanced Segmentation, Targeting, and Positioning
- Strategic market segmentation
- Target market selection
- Positioning strategy development
- Differentiation and competitive advantage
- Market Development Strategy
- Market penetration strategy
- Market expansion strategy
- New market development
- Geographic and industry market expansion
- Strategic Brand Management
- Brand strategy development
- Building brand equity
- Brand positioning and reputation management
- Corporate branding excellence
- Product and Service Development Strategy
- Product life cycle management
- Innovation and market adaptation
- New product development process
- Service differentiation strategy
- Integrated Marketing Communication
- Strategic communication planning
- Content marketing strategy
- Customer engagement management
- Integrated marketing campaigns
- Digital Marketing and Market Expansion
- Digital marketing strategy
- Social media and online branding
- Marketing technology utilization
- Digital customer acquisition strategy
- Data-Driven Marketing Decision Making
- Marketing analytics fundamentals
- Customer and market data analysis
- Marketing performance dashboard
- Predictive marketing insights
- Sales Growth and Business Development
- Aligning sales and marketing strategy
- Lead generation and conversion strategy
- Key account management
- Revenue growth planning
- Strategic Partnership and Market Collaboration
- Building strategic alliances
- Channel development strategy
- Partner relationship management
- Collaborative growth initiatives
- Measuring Marketing Performance
- Marketing KPI development
- Return on Marketing Investment (ROMI)
- Market share analysis
- Continuous improvement strategy
