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Strategic Issues in Experiental Marketing

Instructor by : Ayu Cornelia

OUTLINE MATERI Training Strategic Issues in Experiental Marketing

1. Aligning organizational values with strategy
2. Analyzing business opportunities
3. Researching and Selecting Target Market
4. How to assess strategic marketing risk?
5. Experiential Marketing: How it works?
6. Designing effective 4P’s and Marketing Communication for Experiential Marketing.
7. Designing Experiential Marketing Program
8. Designing Marketing Plan

TRAINING  METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

TRAINING FEE for Strategic Issues in Experiental Marketing

Rp 6.500.000,- / peserta /non recidential

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Topik Training	: Strategic Issues in Experiental Marketing
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